Digital Experience & Campaign Specialist

Job Classification

Job Requisition: 144511
TA Specialist: Refilwe Falatsi
Closing Date: 1 April 2026
Location: 135 Rivonia Campus
Cluster: Personal and Private Banking | Nedbank Insurance | Client Experience
Employment Equity Statement: Preference will be granted to candidates from Underrepresented Groups

Role Summary
The Digital Experience & Campaign Specialist serves as a hands-on expert in digital and multimedia content, tasked with producing high-quality digital materials and assisting in the execution of campaigns across various channels. This position merges practical design implementation with digital marketing delivery and enhancement, ensuring that every asset is tailored to its intended purpose, audience, and channel.

By collaborating closely with cross-functional teams, this role promotes digital best practices to enhance performance over time, thereby advancing the digital capabilities and maturity within the organization.

Job Purpose
To produce superior, performance-oriented digital and multimedia assets while facilitating the execution of digital campaigns across diverse channels. The role is designed to guarantee that all digital content is suitable for its purpose, audience, and channel, utilizing digital best practices, data, and optimization insights to enhance campaign effectiveness progressively.

Through effective collaboration with cross-functional teams, the Digital Experience & Campaign Specialist provides practical digital input and advisory assistance, fostering consistent execution excellence and gradually enhancing the digital capabilities and maturity of the organization.

Job Responsibilities

Design Specialist

• Create and produce digital assets (primary focus)
• Ensure assets align with channel, audience, and campaign objectives
• Maintain brand integrity, compliance, and quality standards
• Support campaign implementation, optimization insights, and reporting contributions
• Make design decisions based on engagement metrics, digital best practices, and continuous performance enhancements

Digital Marketing Execution

• Function as a digital marketing specialist within cross-functional teams, offering pertinent expertise.
• Assist throughout the complete digital marketing production cycle, from briefing to delivery.
• Provide advisory support to ensure digital execution aligns with campaign and customer goals.
• Leverage data and insights to enhance performance.

Stakeholder Management

• Develop and sustain collaborative relationships with key stakeholders to achieve business objectives.
• Ensure that strategic recommendations (ideation, strategic direction, etc.) align with client goals and brand positioning.

People Specification
Essential Qualifications - NQF Level

• Matric / Grade 12 / National Senior Certificate
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Advanced Diploma or Bachelor’s degree (NQF 7) in one of the following fields:
  • Digital Marketing
  • Graphic / Multimedia Design
  • Marketing Communications
  • Visual Communication or a related area

Essential Certifications
Minimum Experience Level

• 3–6 years of experience in multimedia and digital marketing roles, preferably within the financial services sector, specifically Insurance.

Preferred Certifications

• Certification related to digital marketing (advantageous)

Technical / Professional Knowledge

• General Communication Skills
• Leadership Skills
• Project Management
• Interpersonal Skills / Client Relations
• Innovation and Creative Skills
• Analytical Skills
• Digital Marketing

Behavioural Competencies

• Business Acumen
• Communication
• Managing Work
• Innovation
• Execution
• Operational Decision Making
• Technical/Professional Knowledge and Skills

For inquiries, please reach out to the Nedbank Recruiting Team at +27 860 555 566.